Author: Kuan-Jung Chen | Published: April 21, 2025, 16:44 | Categories: Components, TV, Panels
On April 2, the Trump administration officially announced reciprocal tariff measures, followed by a 90-day temporary exemption. However, panel manufacturers and brand customers have responded cautiously, each striving to secure the most favorable position for their companies and mitigate the impact of the tariffs.
As April begins, signs of a correction in TV panel demand have emerged. On one hand, brand customers’ inventories have reached a certain level; on the other, the future of tariff-related measures remains uncertain. As a result, most brand customers began revising down their orders starting in April. Only a few have seen increased panel demand in the second quarter. Observations show that major brands’ panel procurement volumes for Q2 are expected to increase by 2% quarter-over-quarter, but this is a notable downgrade from previous estimates.
With overall demand beginning to weaken, panel manufacturers have adopted a more conservative stance compared to Q1. They are now planning to stabilize supply and demand through capacity control strategies in May, in an effort to reduce the risk of potential price declines. Overall, TV panel prices are expected to remain flat across the board in April.
As for monitor panels, since they fall under IT products that received the 90-day reciprocal tariff exemption, some brand customers have indeed begun actively stocking up, aiming to maximize shipments before the exemption expires. This has somewhat benefited panel components, helping monitor panel prices maintain upward momentum. Due to the many uncertainties surrounding future tariff policies, panel makers remain concerned that demand could weaken significantly. Thus, they are cautious in raising prices. In April, monitor panel prices showed gains similar to those in March: Open Cell panels rose by approximately USD 0.2 to 0.3; for panel modules, 21.5-inch models increased by about USD 0.2, while 23.8-inch and 27-inch models rose by around USD 0.2 to 0.3.
Regarding notebook panels, although these also received the 90-day temporary tariff exemption, brand customers have not fully ramped up panel stocking. This is partly because some brands’ Southeast Asia assembly capacities are not yet ready, and partly due to uncertainties surrounding future tariff developments. As a result, customers have remained cautious. Even when there are short-term rush orders, a lack of timely component supplies can prevent full fulfillment, making the entire supply chain more cautious in operation. Panel makers, aware of brand customers' conservative stocking behavior and concerned about the impact of tariff adjustments on future demand, have chosen a stable pricing strategy. As of now, notebook panel prices in April are expected to remain flat.
▲TrendForce Late April Panel Price Update。（Source：TrendForce）
According to TrendForce’s latest panel price update in late April, the average prices are as follows:
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TV panels:
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65-inch: USD 177
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55-inch: USD 127
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43-inch: USD 66
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32-inch: USD 36
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Monitor panels:
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27-inch: USD 62.9
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23.8-inch: USD 49.7
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Notebook panels:
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17.3-inch: USD 38.3
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15.6-inch: USD 40.3
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14-inch: USD 26.9
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11.6-inch: USD 25.1
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